Media strategist - Lead

Location: Chennai, Bangalore   •   Experience: Senior Level   •   Openings: 1
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Job description

12+ years of experience in B2B media planning and strategy across core channels and platforms (including lead generation), with a focus on integrated campaigns.
Proven track record of successfully developing and executing media strategies that drive business outcomes.
Some media agency experience preferred.
Strong analytical skills and the ability to interpret data to inform strategic decisions.
Excellent leadership and team management skills.
Outstanding communication and presentation skills, both verbal and written.
Hands-on proficiency in media planning tools and software.
Experience working with in-house procurement teams and managing vendor relationships.
 
Must have Skill Set
 
B2B marketing  
 
B2B media
 
Media strategies
 
Media planning
 
Media Operations Analyst
 
Forecasting
 
Re-targeting