Industry Marketing – Retail and Consumer Goods - Head
Full Time
CAMPAIGN EXECUTION
MARKETING ECOSYSTEM
Job description
Key Responsibilities
Strategic
Leadership
· Act as the RCG marketing
advisor to EMEA business and marketing stakeholders.
· Define and prioritize
marketing strategies aligned with vertical growth objectives.
· Lead the development and
execution of integrated marketing plans and client campaigns.
Campaign
Execution & Enablement
· Design and execute multi-geo
multi-channel awareness and lead generation campaigns.
· Develop persona profiles
and client segmentation strategies.
· Create and activate client
journeys through research, messaging and validation
· Support regional Field
Marketing team in effective local activation of integrated campaign.
· Establish and track KPIs to
measure campaign effectiveness and ROI.
Partnerships
& Collaboration
· Design joint marketing
initiatives with RCG technology alliance partners.
· Collaborate across the Marketing
ecosystem – Corporate, Thought Leadership and Regional Field Marketing for
right inputs and best outcomes.
Industry
& Marketing Expertise
· Deep understanding of
business and technology trends in RCG industry.
· 10+ years of experience in
B2B marketing, preferably in technology services.
· Strong experience in using
digital channels and platforms for awareness and demand gen activities.
· Proven success in
integrated marketing strategies that deliver measurable outcomes.
· Experience of working in /
with Partner ecosystem for marketing initiatives is an advantage, not
mandatory.
Skills Required
Industry Marketing – Retail and Consumer Goods - Head
Pharmaceuticals
Bachelor Degree
Full Time, Permanent
Key Skills
- CAMPAIGN EXECUTION
- MARKETING ECOSYSTEM
Other Information
GO/JC/1451/2025
Sangeetha Tamil
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