Industry Marketing Lead –CMT – Head
Full Time
B2B MARKETING
MARKETING ECOSYSTEM
Job description
Job
Description
Strategic Leadership
Act as the CMT (Communications, Media and Technology) industry marketing
advisor to EMEA business and marketing stakeholders.
Define and prioritize
marketing strategies aligned with vertical growth objectives.
Lead the development and
execution of integrated marketing plans and client campaigns.
Campaign Execution &
Enablement
Design and execute multi-geo
multi-channel awareness and lead generation campaigns.
Develop persona profiles
and client segmentation strategies.
Create and activate client
journeys through research, messaging and validation
Support regional Field
Marketing team in effective local activation of integrated campaign.
Establish and track KPIs to
measure campaign effectiveness and ROI.
Partnerships &
Collaboration
Design joint marketing
initiatives with CMT technology alliance partners.
Collaborate across the Marketing
ecosystem – Corporate, Thought Leadership and Regional Field Marketing for
right inputs and best outcomes
Industry & Marketing
Expertise
Deep
understanding of business and technology trends in CMT industry.
10+
years of experience in B2B marketing, preferably in technology services.
Strong
experience in using digital channels and platforms for awareness and demand gen
activities.
Proven
success in integrated marketing strategies that deliver measurable outcomes.
Experience
of working in / with Partner ecosystem for marketing initiatives is an
advantage, not mandatory.
This position reports to the Senior
Director and Head of Industry Marketing in EMEA and requires close collaboration with
EMEA Field Marketing teams.
Have skill set in
B2B marketing
Marketing ecosystem
Marketing strategies
Campaign effective
Skills Required
Industry Marketing Lead –CMT – Head
Pharmaceuticals
Pharmaceutical
Bachelor
Full Time, Permanent
Key Skills
- B2B MARKETING
- MARKETING ECOSYSTEM
Other Information
GO/JC/1454/2025
Sangeetha Tamil
