Industry Marketing Lead – Insurance
Full Time
B2B MARKETING
MARKETING ECOSYSTEM
DEMANDPLANNING
MARKETING STRATEGY
Job description
Strategic Leadership
·
Act as the Insurance marketing advisor to EMEA business and marketing
stakeholders.
·
Define and prioritize marketing strategies aligned with vertical growth
objectives.
·
Lead the development and execution of integrated marketing plans and
client campaigns.
Campaign Execution & Enablement
·
Design and execute multi-geo multi-channel awareness and lead generation
campaigns.
·
Develop persona profiles and client segmentation strategies.
·
Create and activate client journeys through research, messaging and
validation
·
Support regional Field Marketing team in effective local activation of
integrated campaign.
·
Establish and track KPIs to measure campaign effectiveness and ROI.
Industry & Marketing Expertise
·
Deep understanding of business and technology trends in Insurance
industry.
·
10+ years of experience in B2B marketing, preferably in technology
services.
·
Strong experience in using digital channels and platforms for awareness
and demand gen activities.
·
Proven success in integrated marketing strategies that deliver
measurable outcomes.
·
Experience of working in / with Partner ecosystem for marketing
initiatives is an advantage
Client-Centric & Demand Generation Skills
·
Strong demand generation expertise and a client-first mindset.
·
Experience in developing client personas and journey-based marketing
strategies.
Communication & Influence
·
Excellent communication skills with the ability to influence
stakeholders across all levels.
·
Collaborative mindset with a track record of cross-functional
engagement.
Must have Skills
Marketing Strategy
B2B marketing
Demand Planning
Skills Required
Industry Marketing Lead – Insurance
Pharmaceuticals
Pharmaceutical
Bachelor Degree
Full Time, Permanent
Key Skills
- B2B MARKETING
- MARKETING ECOSYSTEM
- DEMANDPLANNING
- MARKETING STRATEGY
Other Information
GO/JC/1455/2025
Sangeetha Tamil
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