Job description

SME/Lead/Manager- CDP Location: Bangalore Candidate expectations Candidate must have minimum 4+ years of customer experience. One or more of the following certifications or accreditations: Adobe Experience Platform Sales Accreditation / Adobe Real-Time Customer Data Platform Sales Accreditation / Adobe Customer Journey Analytics Sales Accreditation Job Description: Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products. Having an enhanced understanding of customer profile segmentation and experience in 360-degree view of customers in CDP for further analytical processing and decision making. Showcasing proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth. Demonstrating work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data. Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes. Working with audience-based digital marketing strategy either at an agency or brand. Translating business requirements and objectives into segmentation strategies and audience building logic; Owning Adobe AEP and driving proactive platform. Implementing and refining Adobe Products and marketing automation system. Flexibility with shifts.

Skills Required

Key Skills

• CDP
• CUSTOMER DATA
• ADOBE

Other Information