Media strategist
CoimbatoreFull Time
MEDIA PLANNING
MEDIA BUYING
B2B SALES
Job description
Develop
and implement integrated media strategies that align with client goals and
drive business results, across various campaign types, including full-funnel,
ABM and lead generation
7+ years of experience in B2B media planning strategy and
buying across core channels and platforms (including lead generation),
with a focus on integrated campaigns.
Hands-on proficiency in media planning tools and
software.
Partner
with Field marketing teams on media strategies & planning, including
audience analysis, forecasting, re-targeting and budget allocation.
Execute
media plans across various digital channels, including social, connected TV,
and digital out-of-home.
Collaborate
with in-house Brand & Creative teams, MarTech and Analytics teams to ensure
cohesive and effective full-funnel campaign execution.
Utilise
data and insights to optimise media performance and provide actionable
recommendations.
Develop
and track key metrics & KPIs for campaign/program success and report on
performance on behalf of internal client teams.
Skills Required
Media strategist
Pharmaceuticals
Bachelor Degree
Full Time, Permanent
Key Skills
- MEDIA PLANNING
- MEDIA BUYING
- B2B SALES
Other Information
GO/JC/951/2025
Sangeetha Tamil
