Marketing Manager (ATL/BTL) - Coimbatore

Location: Coimbatore   •   Experience: Senior Level   •   Openings: 1
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Job description

Marketing Manager (ATL/BTL)

We are seeking an experienced Marketing Manager to lead our ATL (Above the Line) and BTL (Below the Line) marketing efforts in Coimbatore. The ideal candidate will have a strong background in marketing strategy and business planning, with experience in event marketing and through-the-line marketing.

Location

Coimbatore

Responsibilities

  • Develop and execute comprehensive marketing strategies to achieve business objectives
  • Lead ATL and BTL marketing efforts, including event marketing and through-the-line marketing
  • Collaborate with cross-functional teams to drive marketing initiatives and campaigns
  • Conduct market research and analysis to inform marketing decisions
  • Manage marketing budgets and resources to optimize ROI
  • Develop and maintain relationships with key stakeholders, including vendors and partners

Requirements

  • 10-15 years of experience in marketing, with a focus on ATL and BTL marketing
  • Strong background in marketing strategy and business planning
  • Experience in event marketing and through-the-line marketing
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
  • Strong analytical and problem-solving skills

Benefits

  • Opportunity to work with a dynamic team in a growing organization
  • Professional development and growth opportunities
  • Competitive salary and bonus structure
  • Medical and health insurance
  • Retirement plan and pension scheme
  • Paid time off and holidays