DGM Marketing - Chennai
Location: Chennai
• Experience: Senior Level
• Openings: 1
Job description
DGM Marketing
We are seeking a highly experienced and skilled DGM Marketing to lead our marketing efforts in Chennai. The ideal candidate will have a strong background in real estate marketing strategy, ATL & BTL campaign management, digital marketing, branding & brand positioning, NRI marketing, and media planning & PR.
Location
Chennai
Responsibilities
- Develop and implement comprehensive real estate marketing strategies to drive sales and revenue growth
- Manage and execute ATL & BTL campaigns to increase brand awareness and customer engagement
- Lead digital marketing efforts, including social media, email marketing, and search engine optimization (SEO)
- Develop and maintain strong branding and brand positioning to differentiate our company from competitors
- Manage NRI marketing efforts to attract and retain non-resident Indian customers
- Plan and execute media campaigns to increase brand visibility and reach target audiences
- Collaborate with PR teams to develop and execute PR strategies to build brand reputation and credibility
Requirements
- 12-16 years of experience in marketing, preferably in the real estate industry
- Strong understanding of real estate marketing strategies and tactics
- Proven track record of managing and executing successful ATL & BTL campaigns
- Experience in digital marketing, including social media, email marketing, and SEO
- Strong branding and brand positioning skills to differentiate our company from competitors
- Experience in NRI marketing to attract and retain non-resident Indian customers
- Strong media planning and PR skills to build brand reputation and credibility
Benefits
- Opportunity to work with a leading real estate company in Chennai
- Competitive salary and bonus structure
- Comprehensive health insurance and medical benefits
- Retirement plan with employer matching
- Paid time off and holidays
- Opportunities for professional growth and development