Marketing and Strategy - Specialist - Chennai

Location: Chennai   •   Experience: Senior Level   •   Openings: 1
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Job description

Marketing and Strategy Specialist

We are seeking an experienced Marketing and Strategy Specialist to lead luxury brand initiatives for our ultra‑luxury residential development portfolio in Chennai. The ideal candidate will bring deep expertise in luxury branding, strategic marketing leadership, and integrated marketing campaigns, driving brand positioning, go‑to‑market strategy, and customer experience for high‑net‑worth clientele. This role requires a visionary thinker who can translate luxury consumer behaviour insights into actionable commercial and pricing strategies, while orchestrating experiential marketing events that reinforce brand prestige.

Location

Chennai, India

Responsibilities

  • Develop and execute comprehensive luxury branding strategies that elevate the brand’s positioning in the ultra‑luxury residential market.
  • Lead strategic marketing initiatives, including go‑to‑market plans, commercial and pricing strategies, and integrated marketing campaigns across digital, print, and experiential channels.
  • Collaborate with product, sales, and operations teams to align brand messaging with customer experience strategy and business objectives.
  • Conduct market research and luxury consumer behaviour analysis to inform brand positioning and campaign creative concepts.
  • Design and manage experiential marketing events and activations that showcase property features and enhance brand perception.
  • Oversee the creation of high‑impact marketing collateral, including brochures, digital assets, and video content tailored to affluent audiences.
  • Track and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
  • Maintain strong relationships with external agencies, media partners, and influencers to amplify brand reach.
  • Ensure all marketing activities comply with local regulations and brand guidelines.

Requirements

  • 12 to 14 years of progressive experience in luxury branding and strategic marketing within the real‑estate or related luxury sectors.
  • Proven track record of leading successful go‑to‑market strategies and integrated marketing campaigns for ultra‑luxury residential developments.
  • Deep understanding of luxury consumer behaviour and ability to translate insights into actionable marketing tactics.
  • Strong leadership skills with experience managing cross‑functional teams and external agencies.
  • Excellent communication, presentation, and storytelling abilities tailored to high‑net‑worth audiences.
  • Proficiency in market research tools, analytics platforms, and marketing automation systems.
  • Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
  • Fluency in English; knowledge of local languages (Tamil) is an advantage.