Head Marketing

Job Title – Head Marketing 

 

Candidate Specification – 12+ years of experience

 

Job Location – Delhi

Candidate Location – Anywhere

Skills – Marketing / Digital marketing, Brand management, Events and activations

Industry – Aviation

Work Mode – Work from Office

 

Develop and execute integrated marketing strategies for upcoming office and hotel developments.

Create marketing collateral, brochures, microsites, digital assets, AV presentations, and promotional campaigns.

Plan and execute ATL, BTL, print, outdoor, and digital campaigns.

Support leasing objectives through effective project positioning and market communication.

Develop and implement annual marketing communication strategy.

Enhance customer experience across all physical and digital touchpoints.

Drive engagement through social media, loyalty initiatives, customer programs, publications, and concierge services.

Strengthen brand perception among consumers, visitors, tenants, and stakeholders.

Develop revenue-generation opportunities through -owned marketing assets including:

Website

Social media channels

WhatsApp ecosystem

 Live magazine

On-ground promotional platforms

Create and manage strategic partnerships and sponsorship opportunities.

Deliver commercial value through alliance marketing and cross-promotional initiatives.

Conceptualize and execute the annual calendar of events, activations, and experiential marketing programs.

Drive customer footfall and engagement through destination-led experiences.

Manage agency partners, vendors, contracts, budgets, and execution standards.

Establish SOPs, MIS systems, budgeting processes, and reporting frameworks.

Ensure effective tracking of marketing performance and ROI.

Drive compliance, documentation, training, and operational excellence initiatives.

Build strong relationships with:

Hotels

Office developers

Retail partners

Media and agency partners

Industry associations

Collaborate with internal stakeholders including leasing, operations, communications, finance, HR, design, and customer service teams. 

Customer reach and engagement

Social media follower growth

Marketing campaign effectiveness

Quality and timeliness of marketing collateral

Footfall growth

Customer participation and engagement metrics

Loyalty program enrolments

Revenue generated from marketing assets

Return on marketing investment (ROMI)

Sponsorship and partnership revenues

Marketing asset monetization percentage

Number of events and activations executed

Event participation and engagement levels

Execution quality and budget adherence

SOP implementation and compliance

Timely MIS reporting

Budget management effectiveness

Bachelor's Degree from a recognized institution.

MBA in Marketing, Strategy, Finance, or related discipline.

Minimum 10+ years of relevant experience in:

Marketing strategy

Digital marketing

Brand management

Events and activations

Content management

Customer engagement