Senior Executive Sales Enablement

Job Title: Senior Executive - Demand Generation (Sales Enablement)

Job Location: Chennai / Bengaluru / Mumbai / Pune, India

Work Model: WFO

Total Experience: 5–8 years

Relevant Experience: 5–8 years of experience in Services Solution Selling, Technology Product Selling, Demand Generation, Sales Enablement, Account-Based Marketing.

Candidate Location: Candidates based in or willing to relocate to Chennai, Bengaluru, Mumbai, or Pune.

Strong understanding of the IT industry and technology services landscape.

Experience in Services Solution Selling and/or Technology Product Selling.

Excellent verbal and written communication skills – non-negotiable.

Strong consulting and problem-solving skills, with the ability to identify customer/business problems and develop relevant solutions.

Strong MS Office skills, particularly MS Excel, PowerPoint, and Word.

Experience in demand generation, account intelligence, sales enablement, account planning, or related areas.

Ability to work closely with Sales, Marketing, Business Units, and internal demand-generation teams.

Strong understanding of customer buying journeys, decision-makers, and B2B sales processes.

Qualification – Mandatory: BE/B.Tech – Any discipline.

MBA or equivalent postgraduate qualification, preferably in Marketing, Sales, Business Management, Strategy, or a related discipline.

Postgraduate qualification, preferably MBA, is strongly preferred.

Candidates must demonstrate strong understanding of the IT industry and technology services ecosystem.

No specific restriction on specialization is applicable for BE/B.Tech.

Certifications in Sales, Marketing, Demand Generation, Account-Based Marketing, Digital Marketing, Consulting, or relevant technology/business domains will be an advantage.

The Senior Associate – Demand Generation (Sales Enablement) will function as a strategic contributor aligned to a specific Business Unit (BU), with ownership of vertical-focused demand generation, account intelligence, and sales enablement initiatives.

The role will require close collaboration with Sales, Marketing, Business Unit leadership, and internal demand-generation teams to develop qualified pipeline, identify new business opportunities, support strategic accounts, and contribute to revenue growth.

The individual will be responsible for developing and executing demand-generation strategies aligned with BU growth priorities, identifying target accounts and buying personas, developing account-specific go-to-market approaches, and enabling Sales teams with actionable market and account intelligence.

Own and drive vertical-focused demand-generation strategies, including conceptualization, planning, execution, and measurement of high-impact initiatives aligned with Business Unit growth priorities.

Partner closely with Sales leadership to design and execute demand programs that initiate and expand strategic customer conversations.

Generate and nurture Sales Qualified Leads (SQLs) and contribute to opportunity creation and qualified pipeline development.

Drive account-based demand planning in collaboration with internal demand-generation and Marketing teams.

Identify, prioritize, and segment target accounts based on business potential, strategic relevance, whitespace, and growth opportunities.

Align relevant services, solutions, and offerings to identified customer needs and account priorities.

Develop clear and actionable Go-to-Market (GTM) strategies for targeted accounts and industry segments.

Design and execute industry-relevant campaigns using market trends, emerging themes, customer priorities, and vertical-specific insights.

Map key stakeholders and decision-makers to relevant service lines to support sustained and scalable pipeline generation.

Leverage market intelligence and prospecting platforms such as Draup, ZoomInfo, D&B Hoovers, LinkedIn, and similar tools to strengthen account intelligence and prospect targeting.

Analyze industry, market, competitor, customer, and account-level information to identify relevant business opportunities.

Act as a strategic advisor to Sales teams by providing actionable account intelligence, customer insights, prospect information, and campaign-driven engagement strategies.

Develop insights that help Sales teams improve customer engagement, opportunity qualification, win probability, and deal velocity.

Collaborate with internal stakeholders to ensure demand-generation campaigns are aligned with business priorities and sales objectives.

Track and measure demand-generation performance against defined business metrics.

Continuously optimize campaigns, account strategies, and prospecting approaches based on performance insights and business outcomes.

Ensure effective communication of campaign progress, account intelligence, pipeline status, and key insights to relevant stakeholders.

Sales & Business Development, Demand Generation & Sales Enablement, Account Management & Account Intelligence, IT & Technology Domain, Market & Industry Intelligence, Tools & Platforms, Consulting & Problem Solving, Communication & Stakeholder Management