Senior Analyst - Field Marketing
Location: Bengaluru, Chennai, Coimbatore, Gurugram, Hyderabad, Indore, Kochi, Kolkata, Mangaluru, Mumbai, Pune
• Experience: Mid Level
• Openings: 1
Job description
Job Title: Senior Associate
Job Location: Pan India
Work Model: Work from Office
Candidate Expectations
Total Experience and Relevant: Overall 4- 7 years of
experience in Field Marketing
Candidate Location- India
Skills- Creative-agency
client servicing, Field marketing, Product marketing, Marketing project
management.
Education and Certification
Qualification: Any graduates
Detailed Job Description
JD:
Responsible
for planning and program managing creative projects within marketing programs
by working closely with Field Marketing Officers.
Play a
consultative role in creative strategy, planning and managing creative projects
or assets needed to promote events and trade shows, webcasts, thought
leadership marketing, client-centric or account-based marketing and strategic
deals support.
Responsible
for creative program management of marketing assets within campaigns that
result in increased brand awareness and reputation in the market.
Coordinate
in-house teams and external agencies to develop campaign themes, high-level
messaging, sales materials, and design concepts that meet approved briefs,
timelines and brand standards.
Communicate
project updates in a timely manner to all internal and external stakeholders.
Track
market performance and reception metrics of creative assets and use that
learning to improve creative and quality standards for future projects.
Provide
guidance to the creative design team and content writing teams to assist them
in creating world-class brand compliant marketing assets and engagement tools.
Manage
internal and external resources in the execution of creative programs within
marketing function to achieve strategic and marketing goals for the practice.
Should
efficiently deposit and manage creative and marketing assets created in the
corporate solutions and services repository.
Well-versed
with integrated marketing approaches employing multiple digital channels
Has a clear
view on content development for multiple channels and is not shy to roll up the
sleeves and take a stab at content whenever required
Exceptional
project and marketing program management capability
Ability to
work with/knowledge about platforms like Workfront, Marketo, 6sense is an added
advantage
Good
knowledge of marketing tactics and best practices
Self-starter
and highly focused on Execution with good presentation skills
Excellent
attention to detail and ability to multi-task projects and deliverables
Excellent
interpersonal and communication skills
Experience
in managing customer accounts from B2B or B2C marketing agencies accounts and
worked on highly differentiated marketing campaigns and projects.
Motivated
to deliver visible business impact, contribute ideas, and take ownership of
high-quality work.
Familiarity
with internet and digital marketing, working with external agencies to develop
marketing assets
Ability to
develop campaign concepts and facilitate ideation with Marketing Officers and
other senior marketing stakeholders.
KEY SKILLS: Experience
in creative-agency client servicing, field marketing, product marketing, or
marketing project management, with demonstrated ownership of multi-stakeholder
campaigns and deliverables.
Proficiency
in using AI and AI-enabled productivity tools for ideation, project planning,
and workflow efficiency, with sound judgement regarding accuracy,
confidentiality and responsible use.