Head - BTL Marketing - Navi Mumbai

Location: Navi Mumbai   •   Experience: Senior Level   •   Openings: 1
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Job description

1. Job Details
Job Title: Head - BTL Marketing - Navi Mumbai
Job Location: Navi Mumbai
Work Model: Work from Office
2. Candidate Expectations
Candidate should have 10+ Yrs of experience in
Candidate Location: Anywhere in Mumbai
Skills – BTL Marketing, Outdoor Marketing, Branding, Promotions
Candidate Industry: Real Estate/Construction
3. Education and Certification
Qualification: Any Graduate
4. Detailed Job Description
Head - BTL Marketing
We are looking for a seasoned Head of BTL Marketing to spearhead our offline brand initiatives in Navi Mumbai. The successful candidate will bring 10-18 years of experience in outdoor marketing, BTL campaigns, project launches, promotions, brand positioning, and event marketing. This role demands strategic vision, strong leadership, and a proven ability to drive brand visibility and engagement across diverse offline channels.
Responsibilities
  • Develop and execute a comprehensive BTL marketing strategy aligned with overall brand objectives.
  • Lead the planning, execution, and optimization of outdoor marketing campaigns across multiple media formats.
  • Oversee project launches and promotional activities, ensuring timely delivery and measurable impact.
  • Coordinate event marketing initiatives, from concept to execution, to enhance brand presence and customer engagement.
  • Drive brand positioning efforts, collaborating with creative, media, and product teams to maintain a consistent brand narrative.
  • Manage the BTL marketing budget, ensuring cost-effective allocation and ROI maximization.
  • Build and mentor a high-performing BTL marketing team, fostering a culture of innovation and accountability.
  • Analyze campaign performance data, generate insights, and recommend actionable improvements.
  • Collaborate with cross-functional stakeholders, including sales, product, and digital teams, to integrate BTL efforts with broader marketing strategies.
Requirements
  • 10 to 18 years of progressive experience in BTL marketing, outdoor marketing, and event marketing.
  • Proven track record of managing large-scale project launches and promotional campaigns.
  • Expertise in brand positioning and building brand equity through offline channels.
  • Strong leadership and team management skills, with the ability to inspire and develop talent.
  • Excellent strategic thinking, analytical, and problem‑solving abilities.
  • Effective communication and stakeholder management skills.
  • Proficiency in budgeting, financial analysis, and performance measurement. 
5. Key Skills
KEY SKILLS: Outdoor Execution, Vendor Coordination, Event & Exhibition Execution, In-Site Branding, Reporting, Reporting & Documentation, Project Launches & Promotions, BTL & Outdoor Marketing Execution,