Head - Admissions and Marketing

Job Title: Head – Admissions & Marketing

Job Location: Chennai, Tamil Nadu

Work Model: Work from Office 

Job Level: Head / Senior Leadership

Employment Type: Full-time

Total Experience: 15+ years preferred.

Relevant Experience: Significant experience in admissions management, student recruitment,

education marketing, institutional branding, and enrolment strategy.

Candidate Location: Chennai preferred; candidates willing to relocate may be considered.

Admissions strategy and enrolment management.

Marketing strategy, institutional branding, and student outreach.

Lead generation, applicant conversion, and enrolment growth.

Experience across Medical, Hospital/Healthcare, and Engineering education.

Digital marketing, campaign management, and performance analytics.

Team leadership, stakeholder management, and budget oversight.

Admissions governance and applicable regulatory compliance.

Preferred Industry: Universities, higher education institutions, medical colleges, healthcare education institutions, and engineering institutions.

Leadership Expectations: Ability to lead integrated admissions and marketing functions, drive student enrolment, strengthen institutional positioning, and deliver measurable growth.

Mandatory: Postgraduate qualification in Management, Marketing, Education Administration, or a relevant discipline.

Preferred: MBA / PGDM in Marketing or a related specialisation.

Good to Have: Certifications in digital marketing, brand management, education management, or strategic leadership.

Additional Preference: Experience in multidisciplinary universities or institutions offering medical, healthcare-related, and engineering programmes.

The Head of Admissions & Marketing will lead the institution’s integrated admissions, marketing, student recruitment, and branding functions across Medical, Hospital/Healthcare, and Engineering education. The role will be responsible for developing strategies to strengthen institutional visibility, generate prospective student enquiries, improve application-to-enrolment conversion, and achieve programme-wise admission targets.

The position requires a strategic leader who can align marketing initiatives with admissions objectives, build effective recruitment channels, enhance the student acquisition journey, and ensure efficient and compliant admissions operations.

Develop and execute institution-wide admissions strategies aligned with annual enrolment targets, programme capacity, and institutional growth objectives.

Establish programme-wise admission plans, recruitment calendars, conversion targets, and performance metrics.

Oversee the complete admissions funnel, from enquiry generation and application processing to counselling, selection, and final enrolment.

Monitor admission performance and implement initiatives to improve application volumes, conversion rates, and seat utilisation.

Develop and implement integrated marketing strategies to strengthen institutional positioning and attract prospective students across Medical, Healthcare, and Engineering programmes.

Lead brand positioning, promotional campaigns, communication strategies, and outreach initiatives.

Drive digital and offline marketing activities, including website campaigns, social media, search marketing, education fairs, events, and targeted promotional programmes.

Ensure consistency in institutional messaging, programme communication, and marketing collateral.

Identify emerging student preferences, market trends, competitor positioning, and opportunities to improve institutional visibility.

Build and execute strategies to generate qualified student enquiries through digital channels, school and college outreach, counselling networks, education fairs, and other relevant platforms.

Develop relationships with schools, colleges, education counsellors, and other recruitment partners.

Establish lead management and follow-up processes to improve enquiry-to-application and application-to-enrolment conversion.

Collaborate with admissions counsellors to improve prospective student engagement and the overall admission experience.

Track the effectiveness of recruitment channels and optimise campaigns based on conversion performance.

Oversee admissions for medical and healthcare-related programmes in accordance with applicable eligibility criteria, regulatory requirements, and prescribed counselling procedures.

Coordinate with academic departments and relevant authorities to ensure transparent and timely admissions.

Align marketing and outreach activities with programme-specific admission requirements and approved communication guidelines.

Lead admissions planning and student recruitment for engineering and technology programmes.

Drive programme-specific outreach, applicant engagement, counselling, and conversion initiatives.

Work with academic departments to align recruitment campaigns with programme capacity, student demand, and enrolment objectives.

Oversee digital marketing campaigns, lead generation platforms, CRM systems, and admissions-related technology.

Establish dashboards to monitor marketing expenditure, lead volumes, cost per lead, application conversion, enrolment rates, and campaign effectiveness.

Use data-driven insights to improve campaign performance, recruitment efficiency, and return on marketing investment.

Strengthen digital engagement through targeted communication, applicant nurturing, and streamlined admissions journeys.

Lead admissions, marketing, branding, outreach, and student recruitment teams.

Define team structures, responsibilities, performance objectives, and accountability mechanisms.

Develop and manage marketing and admissions budgets, ensuring optimal resource utilisation.

Build a collaborative operating model between marketing, admissions, academic departments, and institutional leadership.

Review team performance and drive continuous improvement in service delivery and business outcomes.

Ensure admissions processes comply with applicable statutory requirements, regulatory guidelines, and institutional policies.

Establish standard operating procedures for admissions, marketing approvals, campaign execution, and reporting.

Collaborate with senior management and academic leaders on enrolment planning, programme launches, institutional positioning, and growth initiatives.

Present periodic reviews covering admission performance, marketing effectiveness, budget utilisation, and strategic recommendations.

Admissions strategy and enrolment management.

Education marketing and institutional branding.

Student recruitment, lead generation, and conversion.

Digital marketing and campaign management.

Marketing analytics, MIS, and budget management.

Medical/Healthcare and Engineering education exposure.

Team leadership and cross-functional stakeholder management.

Admissions process governance and regulatory compliance.

Experience managing integrated admissions and marketing functions at a university or large educational institution.

Exposure to multiple academic disciplines and programme portfolios.

Knowledge of CRM, marketing automation, student information systems, and digital recruitment platforms.

Experience in institutional repositioning, brand-building, and market expansion.

Demonstrated success in improving enrolment, conversion rates, and marketing ROI.

Experience managing external agencies, education partners, and recruitment networks.

Candidates should have leadership experience spanning both admissions and marketing, rather than exposure limited to admissions counselling or marketing execution.

Preference for candidates with multidisciplinary higher education experience across Medical/Healthcare and Engineering programmes.

Strong ownership of enrolment targets, student acquisition, institutional branding, and marketing budgets is expected.

Candidates should demonstrate the ability to integrate marketing-generated leads with admissions conversion and final enrolment outcomes.

Experience in university-level administration and collaboration with senior academic leadership will be an advantage.

The role requires a strategic, data-driven leader capable of managing large teams and delivering measurable institutional growth.