Head- Marketing operations

Job Title: Head- Marketing opeations

Job Location: Bangalore

Work Model: Work from Office

Total Experience and Relevant Experience: 15-18 Years

Candidate Location: Anywhere in India

Skills- Brand marketing, CRM, campaigns, paid media and performance media

Lead the overall brand and marketing strategy, driving brand positioning, awareness, customer engagement, and sustainable business growth.

Build and scale consumer brands through integrated marketing strategies across digital, e-commerce, and offline retail channels.

Define brand identity, positioning, storytelling, and visual communication across all customer touchpoints.

Lead creative direction for brand campaigns, photoshoots, product launches, seasonal campaigns, and collection launches.

Develop and execute the annual marketing calendar, ensuring alignment with business objectives and brand priorities.

Drive performance marketing strategy across Meta, Google, and other digital platforms, optimizing customer acquisition, marketing budgets, and ROAS.

Oversee CRM, customer lifecycle management, retention marketing, loyalty programs, and repeat purchase initiatives.

Develop customer segmentation and personalization strategies to improve customer lifetime value (CLV) and retention.

Lead and mentor cross-functional teams across Brand Marketing, Performance Marketing, and CRM.

Manage marketing budgets, agencies, creative partners, influencers, and strategic brand collaborations.

Partner with founders and senior leadership to define marketing strategies, business priorities, and growth initiatives.

Collaborate with E-commerce, Retail, Design, and Product teams to drive integrated omnichannel marketing execution.

Monitor key marketing metrics, including brand recall, customer acquisition cost (CAC), ROAS, retention, and revenue contribution.

Drive brand consistency, cultural relevance, PR visibility, and customer engagement across digital and offline channels.

Demonstrate strong commercial acumen, strategic leadership, and stakeholder management to deliver measurable business outcomes.

Mandatory Skills: Minimum 15 years of experience in marketing, with significant experience in senior brand-side leadership roles; strong expertise in brand strategy, brand positioning, brand building, creative direction, and integrated marketing; proven experience in building and scaling consumer brands; experience leading Brand Marketing, Performance Marketing, and CRM functions; strong understanding of digital marketing, customer acquisition, retention, and marketing analytics; expertise in marketing budget management, campaign execution, and agency management; demonstrated ability to lead and mentor cross-functional teams; strong commercial acumen, strategic thinking, stakeholder management, and communication skills.

Good to Have Skills: Experience in the premium apparel, menswear, fashion, lifestyle, or consumer retail industry in India; experience scaling consumer brands from early-stage businesses to established market presence; exposure to omnichannel marketing across e-commerce and physical retail stores; experience in brand collaborations, influencer marketing, PR, and cultural marketing initiatives; knowledge of customer behavior, loyalty programs, customer lifetime value (CLV), customer acquisition cost (CAC), ROAS, and marketing attribution; experience working closely with founders and senior leadership on brand strategy and business growth.