Head E-Commerce

Location: Bengaluru  •  Level: Senior Level  •  Openings: 1  •  Type: Full-time
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Job description

Job Title: Head of E-commerce
Job Location: Bengaluru
Work Model: Mandatory Work from Office
Reporting To: Founder
Candidate Expectations
Total Experience and Relevant Experience:
Minimum 15 years of experience in E-commerce / Digital Commerce.
Senior leadership experience in E-commerce or Digital Commerce.
Experience owning online P&L across D2C, marketplaces and omni-channel.
Experience building omni-channel experiences connecting stores and online.
Candidate Location: Bengaluru
Skills – Mandatory:
Online P&L ownership.
D2C website and app business management.
Marketplace strategy and management.
Omni-channel business management.
Revenue growth and profitability.
Data-driven business management.
Customer experience.
Leadership of senior functional heads.
Marketplace partnerships.
Diversity: Any Diversity
Education and Certification
Qualification: Any Graduate.
Detailed Job Description
Role Overview
The Head of E-commerce will own the overall online revenue across the website and app, marketplaces, and omni-channel experience connecting online with stores. The role will have ownership of the D2C, marketplace and omni-channel P&L, with a focus on profitable online revenue growth.
The position will report directly to the founders and will be based full-time at the Bengaluru HQ. The role will lead the D2C Head, Marketplace Head and Omni-channel Head.
Key Responsibilities
E-commerce P&L and Revenue Growth
Own the online P&L across D2C, marketplaces and omni-channel.
Drive profitable online revenue growth.
Manage online net revenue against plan, contribution margin and year-on-year growth.
D2C Website and App
Drive website and app growth across conversion, average order value, promotions and pricing.
Improve checkout completion, D2C contribution margin and full-price sell-through.
Manage discount depth.
Marketplace Management
Set the strategy for every marketplace, including listings and catalogue.
Drive growth across Amazon, Myntra and Flipkart.
Work with the Wholesale team on marketplace selling.
Own marketplace revenue and contribution margin.
Monitor category rank, catalogue health and return rate.
Omni-channel Management
Build an omni-channel experience connecting stores and online.
Drive store-to-online and online-to-store experiences.
Establish one view of inventory.
Ensure seamless customer service and returns.
Data and Business Management
Run the business through weekly data-driven reviews.
Build the tools and partnerships required to scale the business.
Convert brand demand into online sales through an effective website and app experience.
Team Leadership
Lead the D2C Head, Marketplace Head and Omni-channel Head.
Work closely with the founders and CMO.
Partner with Wholesale on marketplace selling, Supply Chain on fulfilment, Retail on omni-channel, Planning on inventory, and the CTO on platforms and data.
Success Metrics
Online net revenue against plan.
Online contribution margin and year-on-year growth.
D2C conversion rate, average order value, checkout completion and contribution margin.
Full-price sell-through and discount depth.
Marketplace revenue against plan, contribution margin, category rank, catalogue health and return rate.
Omni-channel order share, inventory accuracy, size availability and service levels.
Overall return and RTO rates.
Repeat purchase rate.
App share of D2C revenue, app downloads and monthly active users.
Delivery speed, customer ratings and NPS.
5. Key Skills
Mandatory Key Skills:
E-commerce / Digital Commerce Leadership
Online P&L Ownership
D2C Website and App Management
Marketplace Strategy and Management
Omni-channel Business Management
Revenue Growth and Profitability
Data-driven Business Management
Customer Experience
Senior Team Leadership
Marketplace Partnerships
Good to Have Skills:
Fashion / Apparel E-commerce in India.
Other Specific Remarks
Additional Requirements:
Full-time, work-from-office role based at Bengaluru HQ.
Minimum 15 years of experience in E-commerce / Digital Commerce.
Must have owned online P&L across the website, app and major marketplaces.
Must have built omni-channel experiences connecting stores and online.
Must be commercial and data-led, with a strong understanding of customer experience and brand.
Must have led senior functional heads and built strong marketplace partnerships.
Fashion or apparel e-commerce experience in India is preferred.

Job ID: 2083