Web Analytics - Digital Marketing
Location: Bangalore
• Experience: Senior Level
• Openings: 1
Job description
Job Title - Web
Analytics (GA4, GTM)
Candidate Specification – 14+ years of experience. Hands‑on with GA4/GTM.
Job Description
Function: Digital Marketing CoE.
Role Type: Full-time, People + Practice Leadership.
14–16 years in digital analytics; 8+
years hands‑on with GA4/GTM (incl. server‑side).
Expert in data layer design, GA4
schema, Enhanced Ecommerce, consent mode, Measurement Protocol.
Strong in SQL/BigQuery, Looker
Studio/Power BI, and API integrations (Conversion APIs).
Proven pre‑sales experience
crafting RFP/RFI solutions and leading enterprise pilots/transformations.
Working knowledge of A/B testing
(Optimizely/VWO) and CDP/audience activation (Segment/Tealium).