Senior Manager - Web Analytics

Location: Bangalore • Experience: Senior Level • Openings: 1

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Job description

Job Description :

14–16 years in digital analytics; 8+ years hands‑on with GA4/GTM.

Strong in SQL/Big Query, Looker Studio/Power BI, and API integrations (Conversion APIs)

Working knowledge of A/B testing (Optimizely/VWO) and CDP/audience activation (Segment/Tealium)

Proven pre‑sales experience crafting RFP/RFI solutions and leading enterprise pilots/transformations

Define the analytics strategy & roadmap (KPIs, events, conversions, audiences, consent).

Lead discovery workshops and due diligence (DD/PD); baseline volumes & AHT for core analytics tasks.

Author solution blueprints for cross‑channel measurement, experimentation, and attribution.

Architect and implement GA4 (Web + App) and GTM (Web + Server‑Side) incl. container structure, environments, governance, versioning.

Shape solutions and write responses for RFPs/RFIs, effort models, and pricing assumptions