Manager - Campaign Management

Location: Bengaluru • Experience: Mid Level • Openings: 1

Job description

Roles & Responsibilities

Plan, execute, and optimize integrated B2B marketing campaigns across multiple channels.

Develop campaign strategies aligned with business objectives, GTM priorities, and revenue goals.

Manage end-to-end campaign lifecycle including planning, execution, stakeholder reviews, reporting, and optimization.

Collaborate with sales, business units, field marketing, content, digital, and creative teams to drive campaign success.

Design and execute demand generation, lead generation, account-based marketing (ABM), and pipeline acceleration initiatives.

Monitor campaign performance and analyze key metrics such as engagement, MQLs, SQLs, pipeline influence, and ROI.

Must-Have Skills

5–8 years of experience in B2B Marketing and Campaign Management.

Proven experience managing end-to-end integrated marketing campaigns.

Strong understanding of Demand Generation and Lead Generation programs.

Experience working closely with Sales, Presales, Consulting, or Business Leaders.

Exposure to GTM planning and execution.

Expertise in multi-channel marketing campaigns (Email, Social, Paid Media, Web, Events).